[100 Emerging Women Leaders] Meet Mounica Tata, who is highlighting crucial issues through illustrations

Illustration has turn into a strong type of showcasing concepts on digital platforms, and one identify that’s gained in recognition is Mounica Tata aka Doodleodrama. The self-taught illustrator’s identify has turn into synonymous with socially-relevant doodles.

Known for her easy but conversational illustrations, Mounica has been a powerful voice relating to highlighting the a number of social issues that plague the nation. The topics of her cartoons are assorted– starting from guilt consuming, life-long friendships, and conversations between her two pet canines to sexual harassment, patriarchy, assault, violence towards the LGBTQIA neighborhood, home violence, and the political local weather. 

Drawing as a pastime started to take centre stage whereas Mounica was doing her grasp’s in mass communication.

“The college I went to was very strict, and dissent of any kind was not entertained. That’s when I started making comics on college life, the professors, dress code, and the strict regimen. It was my way of containing my rebellion within the four panels,” she recollects.

When she was found, most professors let her off, believing that taking offence over a comic book would look foolish. That’s when she realised the ability of visible artwork and comics and stored on drawing. 

Following her grasp’s, the artist labored for an Online journal, a communication company, and a social Media Marketing and design company, earlier than quitting in 2016 to turn into a full-time freelance illustrator.

Over the previous few years, a number of corporations have commissioned her illustrations. She has labored for video streaming platforms like Amazon Prime, merchandised merchandise, and even developed a card sport in collaboration with Chennai-based worldwide humanitarian help organisation World Vision, which spreads consciousness on issues reminiscent of local weather change, youngster safety, and highway security.

“I saved up my salary and gave myself some goals and deadlines. I am grateful that my gamble paid off,” says Mounica.

While it is difficult and enjoyable to study and evolve, the artist says there is at all times the stress to create distinctive stuff. “It’s addictive and tempting to be a part of this unnecessary race we have started Online as creators to value your work based on the number of likes and shares,” says the illustrator and author of kids’s guide Getting Ellie Home.

“I drew every single day for almost six years before I quit my job. And when it was a hobby, there was no unnecessary pressure on my art,” she explains.

At the top of the day, Mounica says, “Whether it’s an illustration or every other ‘unconventional’ profession alternative, I feel onerous work, talent, and being true to your craft will ultimately pave the best way. It is additionally vital to be Money-wise.”

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