Blogs are a dime a dozen, however only a few scale to a pan-India motion.
Four years again, Vidhi Puri turned her ardour right into a career by constructing The Cocktail Story (TCS), India’s first Digital platform devoted to constructing an ecosystem of the hospitality trade, alcobev manufacturers, and spirit lovers.
The platform takes the Indian bar story to a world viewers and unites spirit lovers pan India over distinctive cocktail experiences.
Vidhi, who likes to host individuals and events, was along with her pals at some point when she simply occurred to say, “I have so many cocktail stories to tell!” She returned residence and impulsively created an Instagram web page, The Cocktail Story, that very night time.
Starting off as a weblog, 11 days later, she put out her first submit a few cocktail she had curated at residence, and the journey started. As her documentation journey unfolded, Vidhi began envisioning the greater image—one thing that may additional prolong her need to doc cocktail experiences.
“I began interacting with Indian bartenders and realised that no one speaks about them; this was around 2018,” Vidhi says.
This realisation and the need to bridge the hole between bartenders and alcohol beverage customers led Vidhi to start out TCS.
Her imaginative and prescient had now transitioned from a weblog to making a Digital academic neighborhood for these fascinated by drinks—the goal being data dissemination by way of genuine Indian sources.
The platform quickly began internet hosting a collection of occasions, performed masterclasses, and created a buzz round cocktails with fascinating content material from specialists.
The Cocktail Story’s first important achievement was when it turned the Media companion for Beluga Signature 2019, the first-ever cocktail competitors by Beluga in India.
Currently, TCS stands sturdy with a workforce of 15 individuals and has advanced right into a full-fledged Marketing and PR company and an ecommerce (TCS watch) enterprise, boasting over 95 manufacturers.
Vidhi, who graduated from Jesus and Mary College with English Honours and Ambedkar University with a grasp’s in gender research, she was “an outsider in the hospitality world”.
“I made sure I showed up at every event or a discussion. It has been tough fitting in, but once your work starts speaking for itself, everyone respects you,” she says, reflecting on her earlier days in the discipline.
Elaborating on the challenges she confronted in her journey, the founder remembers, “There were times when I had to travel alone at night after an event, which was a huge concern for my parents. I had to convince them because I believed in the potential of my work.”
As recommendation for ladies entrepreneurs, Vidhi says, “Just go out there! If you like something, there’s scope right now to create a Business out of it. People need to realise that the possibilities right now, for women or anyone, are endless.”