The International Cricket Council right this moment confirmed Disney Star will be the home of all ICC cricket in India for the subsequent 4 years having received the TV and Digital rights to each males’s and ladies’s international occasions through to the finish of 2027.
Disney Star received following a single spherical sealed bid course of which has yielded a major uplift to the rights price from the earlier cycle persevering with the spectacular Growth and attain of cricket.
The resolution adopted a strong tender, bidding and analysis course of, which began in June 2022.
ICC Chair Greg Barclay stated: “We are delighted to proceed to companion with Disney Star as the home of ICC cricket for the subsequent 4 years which has delivered an excellent end result for our Members and will help our formidable Growth plans. They will play a vital function in the future of our sport and connecting and interesting with extra followers than ever earlier than.
Okay Madhavan, Country Manager & President, Disney Star stated: “We are delighted at having the ability to proceed our affiliation with the International Cricket Council (ICC) and look ahead to strengthening our partnership by rising the sport of cricket in the years forward.
“With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has further strengthened its status as the premier destination for marquee cricket events in the country.”
Barclay added: “Having a broadcast and Digital companion for ladies’s occasions in India is a major step ahead in our ambition to speed up the Growth of the girls’s recreation. Disney Star offered spectacular plans for the promotion of girls’s cricket they usually clearly share our imaginative and prescient so I’m extremely excited by the measurement of the alternative forward.
“This was an incredibly competitive process, which isn’t surprising given the huge audiences that cricket consistently attracts with more than a billion fans that passionately follow the game globally. I’d like to thank all of the bidders for their interest in and support of cricket.”