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The pharma trade knocked off the tech trade to take the No. 1-trusted trade spot in Ipsos’ just-released annual survey. More than one third (34%) of adults surveyed throughout 21 international locations rated pharma corporations as reliable, edging out the tech sector with a 33% common rating.

While the rankings are relative, it’s nonetheless good news for pharma, which elevated from 31% final 12 months. Tech stayed even year-over-year, but it surely’s dropped from a excessive of 38% in 2018, the primary 12 months of the Ipsos Global Trustworthiness Monitor report. Other sectors that additionally elevated for 2022 have been authorities at 22%, up from 20% final 12 months, and social media, additionally at 22% and up from 16% final 12 months.

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