US Open ticket sales skyrocket after Serena Williams retirement announcement

Serena Williams Getty US Open
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Tennis legend Serena Williams introduced on Tuesday that she intends to retire and that the US Open may very well be her final competitors, making these tickets a scorching merchandise. The 2022 US Open is going down in New York City from Aug. 29 by way of Sept. 11 and regardless that the draw for the event will not be revealed till the Thursday earlier than competitors begins, followers are already speeding to purchase tickets.  

According to StubHub, the primary 24-hour sale day after Williams’ announcement noticed eight instances extra ticket sales than the each day common, and 11% of the overall variety of tickets have been offered throughout that interval. 

“We typically see demand spike on StubHub when a player announces their retirement, and this is especially the case when it’s Serena Williams, arguably one of the greatest players to set foot on the tennis court,” StubHub spokesperson Adam Budelli mentioned in a press release.

As of Thursday, there have been no tickets below $80 for the primary spherical at Arthur Ashe Stadium — the principle stadium for the US Open — on StubHub. That value shouldn’t be an outlier. On Ticketmaster, the bottom value for a single ticket for the primary spherical at Arthur Ashe Stadium is $76. Billboard reported that information compiled by Vivid Seats confirmed the median value for the primary 4 periods shot up as a lot as 138%.

The US Open is actually a particular event for Williams, as that’s the place she earned was her first-ever Grand Slam title in 1999 on the age of 17. She has 102 match victories, which is the file for probably the most US Open wins in historical past. 

The 23-time grand slam winner was competing within the National Bank Open this week. Williams performed  — and finally misplaced to — Belinda Bencic on Wednesday, the day after her choice turned public. Karl Hale, the event director, instructed the New York Times that since taking his position in 2006, he had by no means seen something just like the 24 hours after the retirement announcement. According to him, the Williams-Bencic match had a much bigger draw than the complete 2017 girls’s event.

“We heard it yesterday morning, and immediately ticket sales picked up,” Hale mentioned. “In the players’ lounge, you heard the chatter. It’s the first time I’ve seen so many players watch a practice. She practiced at 9 a.m., and everybody was out there watching her.”

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